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Download Fortifying the CMO’s Position. How to Align and Combine in the C-Suite.

CMO Council advocates better use of data at demo traction 2015.

Naele-May's presentation to the DEMO Traction crowd drew on research including the CMO Council study entitled "Integrate to Accelerate Digital Marketing Effectiveness," in which only 9 percent of more than 200 global marketers surveyed said they had a highly evolved digital marketing model with a clear path of evolution appeal. More  »

Download Fortifying the CMO’s Position. How to Align and Combine in the C-Suite.

Presentation at world marketing congress in mumbai, nov. 14th 2014

"Executive sprawl" and the proliferation of C-level titles acrosss multiplying turfs and sub-divisions or responsibility including "chiefs" of revenue, digital, data, customer experience, relationships, insights and innovation, is chellenging CMOs to consolidate authority and assert ownership of these critical roles in their organizations. In many organizations, marketing struggles for legitimacy and credibility. More  »

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Donovan Neale-May, CEO, Globalfluency, and CMO Council Executive Director, presenting at Demo Traction Boston, September 2015.

GlobalFluency and SABLE host South African's Minister of Science and Technology Naledi Pandor.

Puslidhed on Apr. 15 2015.
CMO Council's Liz Miller on research about how organizations are using analytics to improve how they engage with mobile customers.

Marketing Executive Effectiveness.
May 06, 2011 - Donovan Naele-May, CEO, GlobalFluency, discusses why marketing executives at the CMO Council rated themselves so poorly.

news & media coverage


put the tech back to the tech shows
Jan 21, 2015 - CMS Wire
At a time marketers can buy leads by the score, engage customers with personalized emails, stage their own events and track prospects across any channel, sprawling technology trade shows are fighting for relevancy.

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