AFRICA’S FERTILE MOBILE LANDSCAPE GIVES RISE TO VAST DATA FIELDS TO GROW CUSTOMER INSIGHTS AND OFFER INNOVATIVE SERVICES New CMO Council Research Finds Regional Telcos in Strong Position to Leverage Mobile Consumer Data to Harvest New Revenue Streams from Valued Services More »
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Interview with Donovan Neale-May. Podcast
Donovan Neale-May shares how the CMO Council, a now 16,000 member organization, started as an idea scratched out on a napkin. Listen »
Using Intelligence to Better Understand, Influence and Activate the Customer Journey
“When we start to talk about customer experience, do you all remember the game 'Risk'? Risk is called the game of strategic conquest. And for a long time, when we start to talk about Marketing and putting campaigns together and going out and blasting people with emails, marketing sometimes can feel like we’re playing a big game of Risk. That we’re actually talking about a conquest over a segment or a country of customers. But the problem is that today’s day and age, the battlefield that we are on, is extremely cluttered. There are messages that are popping up everywhere. And our consumers are making decisions on their own journey, mapping their own experiences and their own paths to where they are engaging with us and how they are purchasing- all of a sudden those conquests, risk takes on a whole new meaning.” More »
The Next Step to Delivering Exceptional Experiences
“There’s a discrepancy between marketers making the all digital assumption until there’s a problem and the customer who’s telling us they’re not exclusively digital, in fact, it’s dependent on what they want to do and when they want to do it.”- Liz Miller More »
The challenges facing CMOs
Donovan Neale-May, Executive Director, CMO Council shares his thoughts on marketers as they increasingly control a bigger part of the technology budget. What are they spending it on and what is working?
Executive Briefing: Creating Marketing Leadership
The impact of rapidly evolving technology on marketing leadership is critical. In an interview with the C-Suite Network, Donovan Neale-May discusses how marketing leaders are keeping pace with the latest digital marketing trends.
news & media coveragesee
THE MOST CHALLENGED BRANDS IN 2019 AND ISSUES IMPACTING BRAND PERCEPTION [INFOGRAPHIC]
Jan 07, 2020 - BizCommunity
There have been many self-inflicted brand reputation hits in 2019. The CMO Council has selected a few notable names experiencing hard knocks and has also listed what made them punching bags for media, regulatory, customer and market detraction.
TRUST AND PRIVACY IN 2020 - HOW SHOULD BRANDS APPROACH CCPA, AND PRIVACY-ASSURED MARKETING?
Jan 03, 2020 - Diginomica
California's CCPA, now in effect, brings data privacy into focus on U.S. shores. But does meeting privacy guidelines like GDPR and CCPA lead customers to trust marketers? Not so fast.
MARKETING COULD BE YOUR DEMAND CHAIN'S WEAKEST LINK
Dec 16, 2019 - Industry Week
Manufacturing managers have long harbored the suspicion that the marketing department didn't exactly see eye-to-eye with them on the importance of supply chain management.