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Naele-May's presentation to the DEMO Traction crowd drew on research including the CMO Council study entitled "Integrate to Accelerate Digital Marketing Effectiveness," in which only 9 percent of more than 200 global marketers surveyed said they had a highly evolved digital marketing model with a clear path of evolution appeal. Download Presentation »
"Executive sprawl" and the proliferation of C-level titles acrosss multiplying turfs and sub-divisions or responsibility including "chiefs" of revenue, digital, data, customer experience, relationships, insights and innovation, is chellenging CMOs to consolidate authority and assert ownership of these critical roles in their organizations. In many organizations, marketing struggles for legitimacy and credibility. Download Presentation »
The challenges facing CMOs
Donovan Neale-May, Executive Director, CMO Council shares his thoughts on marketers as they increasingly control a bigger part of the technology budget. What are they spending it on and what is working?
Executive Briefing: Creating Marketing Leadership
The impact of rapidly evolving technology on marketing leadership is critical. In an interview with the C-Suite Network, Donovan Neale-May discusses how marketing leaders are keeping pace with the latest digital marketing trends.
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Why Isn't Business Research More Relevant to Business Practitioners?
Sep 19, 2016 - Forbes
Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his field, and articles in online trade magazines. But he rarely bothers with academic business journals.