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Using Intelligence to Better Understand, Influence and Activate the Customer Journey
“When we start to talk about customer experience, do you all remember the game 'Risk'? Risk is called the game of strategic conquest. And for a long time, when we start to talk about Marketing and putting campaigns together and going out and blasting people with emails, marketing sometimes can feel like we’re playing a big game of Risk. That we’re actually talking about a conquest over a segment or a country of customers. But the problem is that today’s day and age, the battlefield that we are on, is extremely cluttered. There are messages that are popping up everywhere. And our consumers are making decisions on their own journey, mapping their own experiences and their own paths to where they are engaging with us and how they are purchasing- all of a sudden those conquests, risk takes on a whole new meaning.” More »
The Next Step to Delivering Exceptional Experiences
“There’s a discrepancy between marketers making the all digital assumption until there’s a problem and the customer who’s telling us they’re not exclusively digital, in fact, it’s dependent on what they want to do and when they want to do it.”- Liz Miller More »
Naele-May's presentation to the DEMO Traction crowd drew on research including the CMO Council study entitled "Integrate to Accelerate Digital Marketing Effectiveness," in which only 9 percent of more than 200 global marketers surveyed said they had a highly evolved digital marketing model with a clear path of evolution appeal. More »
"Executive sprawl" and the proliferation of C-level titles acrosss multiplying turfs and sub-divisions or responsibility including "chiefs" of revenue, digital, data, customer experience, relationships, insights and innovation, is chellenging CMOs to consolidate authority and assert ownership of these critical roles in their organizations. In many organizations, marketing struggles for legitimacy and credibility. More »
May 1, 2013 - Connect Daily
The May/June 2013 issue of Connect Daily features a Q&A with the CMO Council's own Executive Director, Donovan Neale-May. Read the full article to discover first-hand insights and best practices on how to get the most from people-produced content. More »
A GlobalFluency white paper on the value of peer-powered content in building brands and growing business opportunities.
Customer-centric content and authority leadership are critical to building brand trust, accelerating lead acquisition, and shortening selleing cycles. This article by Dave Murray, head of GlobalFluency's Content Marketing practice, demostrates how BtoB leasers like Symantec, Oracle, Cognos, SGI and others are using peer-powered, insight-driven content campaingns to engage target audiences around highly relevant topics and conversations that drive measurable brand and businesss results. Complimentary download »
Donovan Neale-May, CEO, Globalfluency, and CMO Council Executive Director, presenting at Demo Traction Boston, September 2015.
Puslidhed on Apr. 15 2015.
CMO Council's Liz Miller on research about how organizations are using analytics to improve how they engage with mobile customers.