globalfluency in the news
How to Streamline Marketing Localization in 7 Steps
Jan 10, 2019 - ClickZ
Localization is a crucial piece of a larger personalization effort. A study by GlobalFluency's CMO Council found that 63% of marketers are unsatisfied with their localization efforts, yet 75% are allocating less than 10% of their budgets toward improving those efforts. Such marketers recognize the importance of communicating appropriately across global markets but they continue to merely talk the talk.
Marketers Do Not "Listen" to Social Media Users
Jan 7, 2019 - MarketingWeek
According to research from the GlobalFluency peer-powered network, the CMO Council, 78 percent of brand marketers said they've been negatively impacted by unintended assocaitions with objectionable content. With streaming music and podcasts on the rise in the past year, advertisers should take advantages of audio channels in crafting brand strategy.
CMO Council: European Marketers Fail To See Path Between Social Media, CX
Dec 18, 2018 - AList Daily
"It is sobering to see that even in this age of omnichannel real-time engagement, so many organizations choose to view social as a free push tool and not a megaphone leveraged by customers who fully believe brands are already listening,” noted Liz Miller, CMO Council’s SVP of marketing.
Collaboration Between CMOs and CFOs is Crucial
Dec 17, 2018 - Raconteur
The CMO Council is calling on industry to develop more financial impact analytics to prove once and for all the discipline’s contribution to a business in real money terms. “This will lead to greater precision, predictability and RoI. Most notably, we need to know how marketing contributes to revenue, margin, account profitability and deal value,” explains Donovan Neale-May, executive director at the CMO Council.
The CMO Council: A Peer-Powered Global Network Helping Marketing Leaders Develop Growth Strategies and Connect with Audiences for 15 Years
Dec 4, 2018 - HostingAdvice
The CMO Council, a network of more than 15,000 marketing executives from a range of global industries, has been dedicated to knowledge exchange, thought leadership, and relationship building for 15 years. The influential group helps members achieve success in a rapidly shifting environment through perks that help them learn, engage, and grow. With enhanced solutions, including new talent sourcing opportunities, on the way, the CMO Council is continually finding new ways to serve its growing membership community, according to Donovan Neale-May, Executive Director.
More Retailers Are Shifting Their Sales to Amazon Marketplace
Nov 27, 2018 - eMarketer
As for brand marketers—according to a Q2 2018 survey by the CMO Council— half are concerned most with conflict or cannibalization of traditional retail channels due to consumers' growing preference for online marketplaces.
56 Percent Of ‘Growth CMOs’ Prioritize Data Analysis Ahead Of Brand Building, Storytelling
Nov 26, 2018 - Retail Touchpoints
“Sales and driving incremental revenue growth are the first steps on the path to profitability, but this is not the destination,” noted Liz Miller, Senior VP of Marketing for the CMO Council. “What best practice leaders have demonstrated is that ownership of experience strategy and voice of the customer must inform key business decisions, ranging from product specification to identification of market expansion and global market readiness. This will require a new mastery of data and intelligence, along with skills that cross finance and operations boundaries that most marketers feel uncomfortable and unprepared to cross.”
How AI is driving intelligent customer service
Nov 26, 2018 - Gigabit
GlobalFluency's The CMO Council released consumer research highlighting that the most important attribute of good customer service is a fast response time, so reacting quickly to queries is essential to success.
Shipping Industry Optimistic But Concerned About Trade, Cyber Threats
Nov 19, 2018 - Material Handling and Logistics
“A return to industry growth and improvements in shipping supply and demand have resulted in increased optimism among maritime industry executives and professionals,” said Dave Murray, head of thought leadership for the BPI Network. “At the same time, the industry appears to be very focused on raising operational performance and profitability through improvements in process quality and efficiency and increased investments in technology.”
Embracing Trust: How Marketers Can Prepare for GDPR 2.0
Nov 15, 2018 - CustomerThink
“What marketing leaders have seized upon is the reality that trust is the currency of today’s data-driven customer engagement – without trust, the customer will walk away from an experience, taking their loyalty and their wallets with them," says Liz Miller, SVP of Marketing at the CMO Council.
Marketing’s Role Changes to Growth Creator
Nov 1, 2018 - DestinationCRM
This is not a time for CMOs to luxuriate in advertising or branding for brand’s sake,” says Liz Miller, SVP of Marketing with the CMO Council. “This is the time for data-driven, digitally savvy, and customer-obsessed engagement leaders to develop and lead growth strategies.”
The impact of technology on the travel industry
Oct 8, 2018 - IOL
“The message from today’s leisure traveler is clear: Travel brands from airlines and resorts to destination and location marketers need to be digitally empowered and data-driven in their go-to-market practices," says Donovan Neale-May, Executive Director of the CMO Council. "The impact and influence of how people find, select, book, secure, share and rate their travel experiences in the connected economy has brought on record travel numbers that are not likely to slow.”
Marketers need to talk P&L, not 'clicks and likes'
Sep 27, 2018 - Financial Review
"One of the biggest hurdles marketers need to cross right now is this ability to speak the language of business," says Liz Miller, SVP of Marketing at the CMO Council.
The ‘leaders’ and ‘laggards’ of GDPR compliance
Sep 18, 2018 - strategy
“The thing that surprised me a bit, to some degree… is how many marketers were really just happy to run as fast as they possibly could away from any sense of responsibility around GDPR compliance,” says Liz Miller, senior vice president of marketing at the CMO Council.
How Marketers See The Future For Brand And Performance
Aug 13, 2018 - Which-50
“Brand and performance advertising are increasingly seen as two sides of the engagement and experience coin, especially in a connected consumer-driven economy," says Liz Miller, SVP of Marketing at the CMO Council. "This evolution and merger is really by-product of customer experience and an understanding that there can’t be a disconnect between performance and brand campaigns.”
60% of working parents suffer from burnout
Jun 28, 2018 - HR Dive
"Employee wellness programs should include counseling sessions on healthy parenting," says Dave Murray, Chief Strategy and Research Officer at the BPI Network.
4 Omnichannel Examples in Retail
Jun 25, 2018 - 1to1 media
“The cornerstone of a true omnichannel experience is not a wholly connected customer journey that doesn’t differentiate between devices—it’s actually looking at how the consumer is using each device across touchpoints and delivering a relevant experience in the channel the customer chooses,” says Liz Miller, SVP of marketing at the CMO Council.
CMOs Still Struggling to Connect Within the C-Suite
Jun 7, 2018 - The Wall Street Journal
“We’re seeing marketers who are trying to drive growth by being the best storytellers they can be,” says Liz Miller, senior VP of marketing at the CMO Council. “Their new role requires a more expansive approach—finding opportunities to generate revenue, knowing their customers better, and delivering data and intelligence throughout the organization to properly reach, gauge, and reward customer loyalty.”
Global e-commerce communities are disrupting the retail marketplace
May 21, 2018 - Biz Community
“The millennial-driven shift to digital retail shopping is prompting the evolution of the old 4P model of marketing – now, more notably, we need Precision, Personalisation, Persuasion and Perfection of execution to multiply purchases,” notes Donovan Neale-May, executive director of the CMO Council. “Exemplifying this are innovations in customer attraction, convenience, conversion and consistency of experience that are behind the success of eBay, Amazon and other digital commerce communities.”
Chief Marketers Call For More Digital Platform Transparency; Level Of Media Spend Will Be Linked To Reporting Accuracy
Apr 24, 2018 - MarTech Series
“The frustration across the marketing ecosystem is palpable, and new headlines that breach trust and showcase systemic carelessness have inflamed the issue,” noted Liz Miller, Senior Vice President of Marketing for the CMO Council. “The industry as a whole must align on transparency and reliability. If we don’t live up to these expectations, we will see more accounts up for review and more orders being pulled. That’s not to say all is lost; there is still an excitement about the next evolution in digital engagement, especially through online video content.”
The big lessons for marketers in the wake of Facebook/Cambridge Analytica data leak
Mar 20, 2018 - CMO.com
The CMO Council senior VP of marketing, Liz Miller, said the industry must be "hyper vigilant" in developing transparency and authenticity with customers in partnership with the platforms being leveraged to connect with them. "Think long and hard about how you explain data policies and the value intelligence will bring to your customers, and then deliver - every time," she advised. "Our customers are willing to provide us with data, and they will volunteer it in exchange for value. But thanks to Cambridge Analytica, some of that trust is eroded and we will need to win it back."
AI Might Write The Perfect Love Letter, But Will Your Customer Read It?
Mar 1, 2018 - Retail Executive
Where we can, should, and must head in the age of the machine. With AI tools powering personalization across the commerce journey and the very real fact that an individualized customer experience is now table stakes versus a unique moment of differentiation and delight, what does the consumer actually want and expect?
Exclusive CMO Council Q&A: If Unilever Takes A Stand Against Fake News, Retail Must Step Up Too
Feb 28, 2018 - Retail Touchpoints
With social media making it easier to share fake news, hate speech or divisive content with a larger audience, retailers and CPG brands now need to protect themselves to ensure they’re not caught up in a crossfire that can turn off consumers. A recent CMO Council survey found that 66% of U.S. and UK consumers lose respect for brands that place ads near inappropriate or questionable content. In an exclusive Q&A with Retail TouchPoints, Liz Miller, Senior VP of Marketing with the CMO Council, shares her thoughts on what Unilever’s potential exodus from Google and Facebook would mean for retail advertising going forward.
Unilever tells Facebook and Google to clean up online 'swamp' or it will pull ads
Feb 12, 2018 - USA Today
Nearly three-fourths (72%) of 300 marketers in a September 2017 CMO Council survey said they had concerns about ad placements, and 43% said they had experienced some type of problem in how their advertising was viewed.
"Consumers expect brands that they invest their time and their money in to to be responsible citizens of the Web. They expect them to understand and know where their brand is being seen," said Liz Miller, the CMO Council's senior vice president.
Bring Your Brand to Life With Always-Present Customer Engagement
Dec 29, 2017 - AdWeek
Customer perceptions from early experiences (or lack thereof) of messaging app users may be difficult to overcome for brands that are unable to rapidly respond. “This is engagement at the speed of digital, and the customer expects a similar level of responsiveness across all experiences, regardless of whether the channel is physical or digital,” says Liz Miller, senior vice president of marketing for the CMO Council.
Manufacturers Struggle with the Postsale Experience
Oct 25, 2017 - FierceRetail
"While top management on the manufacturer side is strongly committed to creating customer-centric cultures, they don't appear to be giving CMOs the responsibility to take ownership of the aftermarket as a revenue and margin opportunity or a critical area of customer loyalty-building and brand attachment," said Donovan Neale-May, executive director of the CMO Council.
CMO Council Report: Brands & Telcos Must Partner to Deliver Omni-Channel Experience
Aug 31, 2017 - Mobile Marketing Watch
New research from the Chief Marketing Officer (CMO) Council reveals that brands and communications service providers will need to become tightly coupled in order to truly fulfill their shared vision of delivering a more gratifying, valued and relevant omni-channel experience for customers. “Less than 10 percent of telco marketers believe they are highly advanced and rapidly evolving when it comes to being more data-driven, customer-responsive and digitally adaptive,” notes Donovan Neale-May, Executive Director of the CMO Council.
The Customer in Context: The CMO Council’s New CX Report
Jul 18, 2017 - Brandchannel
The Chief Marketing Officer (CMO) Council’s latest research report, “The Customer in Context,” finds that nearly half of North American and European consumers will abandon a brand and take their money elsewhere if they repeatedly encounter “a poor, impersonal or frustrating customer experience across channels of engagement.”
Marketers Don’t Have a Clue About Data, CMO Council Reports
Apr 3, 2017 - CMSWire
Marketers are far less data-savvy than they may think.
They don't know what data they have at their disposal, and they don't know how to use it. CMO Council Executive Director Donovan Neale-May told CMSWire poor data management strategies are critical issues.
Why Isn't Business Research More Relevant to Business Practitioners?
Sep 19, 2016 - Harvard Business School Working Knowledge
Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his field, and articles in online trade magazines. But he rarely bothers with academic business journals.
Put the Tech Back into Tech Shows
Jan 21, 2015 - CMS Wire
At a time marketers can buy leads by the score, engage customers with personalized emails, stage their own events and track prospects across any channel, sprawling technology trade shows are fighting for relevancy.
Discussion Point: Are Trade Shows Worth the Cost?
Jan 20, 2015 - CMS Wire
They're crowded, noisy, informative, exhausting and sometimes fun and profitable. But trade shows are also very expensive at a time CMOs need to show a strong return on investment (ROI) on every marketing dollar.
The Big Read: Our bright young stars are shining in America
Nov 29, 2013 - Times Live
Here's something very uncomfortable. South Africans are much more likely to achieve greatness if they leave the country than if they stay here... There are names you have never heard here - like Mankekolo Mahlangu-Ngcobo, Gift Ngoepe and Donovan Neale-May - but who are movers and shakers in North America.
Q&A With CMO Council's Executive Director, Donovan Neale-May
May 1, 2013 - Connect Daily
The May/June 2013 issue of Connect Daily features a Q&A with the CMO Council's own Executive Director, Donovan Neale-May. Read the full article to discover first-hand insights and best practices on how to get the most from people-produced content.