Strategy + Planning
GlobalFluency works with brands looking to advance their customer and market engagements. We start by working with brand leaders and organizational stakeholders to develop a compelling, engaging and customer-centric point of view. This messaging platform will take in all of the insight and intelligence drawn from internal organizational intelligence, customer insights, reactions, pain points, industry trends and directions, and third-party surveying and pulsing to establish a strong authoritative voice. But the messaging is just the starting point. At GlobalFluency, we look to extend your marketing strategy to how these platforms can be leveraged by customer service, sales, support and the C-suite. This market engagement strategy delivers all of the messaging, tactics and activities you would expect, but it also looks to strengthen the sales process and align the organization around the customer.
How Do We Build This Intelligent Market Engagement? »
How are you communicating your promise and vision to the market? Any level of disconnect between your brand face and your value delivery will become immediately apparent to today’s savvy buyers. At GlobalFluency, we look to blend the core of your brand with strong content and brilliant creative. Any branding effort has to include the whole package. No matter how compelling the creative, if the message is not resonating, your investment is wasted. Our content, creative and interactive teams work together to develop brands from the ground up. We translate compelling narratives into creative visuals that extend from the first view of your logo to your presence on the web and demand-generating collateral.
Here are some examples of our blend of content and creative! »
Digital + Creative
We think our creative portfolio speaks for itself. Our in-house creative and interactive team defines strategic objectives, explores creative options and ensures a graphic presentation that is both relevant and compelling to the target audience. Projects are carefully guided from conceptual planning and design development to production and delivery. Along the way, we pay attention to budgets and schedules, knowing that getting across the finish line on time and on budget has to be a priority. Our capabilities include brand identity development and implementation, all forms of corporate and marketing collateral, reports and publications, the redesign and redevelopment of websites and microsites, PowerPoint presentations, trade show graphics, special event signage and collateral, traditional and electronic direct mail, media kits, all formats and channels of advertising, infographics, videos and much more. Just ask—we’ll dream it up.
See What We’ve Done »
We’ll make you a deal: You bring the amazing product, and we’ll partner with you to get everyone talking about it. A strong go-to-market strategy helps to put key issues and platforms into play in an effort to amplify key areas of customer pain and requirements and to heighten the need to alter the market’s vision for the future. By advancing the go-to-market process with a strong authority leadership platform, the market has no other option but to prioritize the need to change and abandon the status quo, adopting your product, service or solution as a clear path to their new, optimized future. At GlobalFluency, we help craft that platform and surround it with a multi-layer strategy of key marketing and communications tactics that looks to influence prospects, customers, peers and key thought leaders.
How Do We Get You To Market?
It All Starts With Authority »
Remember the days of "build it and they will come?" Those days are long gone. Generating demand involves so much more than a cool promotion or interesting mailer. It requires a bold blend of content and customer insight, delivering a new message into a market that is ready for change. At GlobalFluency, we drive demand through a multi-level, multi-channel approach that looks to combine striking creative with customer-centric content. It does away with self-serving tactical communications and introduces a much more customer-centric approach that resonates on a strategic level. And it is very much focused on new ways to get the most relevant message into the right hands at the right time—and yes, in the right channel.
Channels We Leverage »
PR + Social Media
You say PR, we say perception management. We aren’t just looking to write press releases and send them out to a list. GlobalFluency believes that PR and social media marketing are critical tools that can help shape and mold perceptions, predisposing a market to your story and solution. Our programs deliver positive market outcomes, from product acceptance and investor receptivity to public interest and government action. From new venture launches and market entries to crisis management, our team has worked with some of the most recognized brands and dynamic growth companies in the world.
See Who We Have Worked With »