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Practices

Our unique mix of resources, industry experiences and international network enable GlobalFluency to deliver superior insights, highly differentiated programs and exceptional results for clients worldwide. We’ve done a lot and worked with some of the world's biggest brands. But for us, it all comes back to our core practice areas, led by teams with specialized knowledge in how to craft, create and execute like nobody else in the business.

Authority Leadership

Marketers increasingly recognize that they must become thought leaders, knowledge brokers and insightful publishers to build rapport with target audiences and create strategic conversations with decision makers and influencers. At the core of this requirement is the need for a solid, validated, unique authority leadership platform on which a brand can stand and differentiate itself above the messaging din that is being increasingly ignored by our most sought after prospects.

GlobalFluency has pioneered the developing of authority leadership marketing, having developed numerous affinity networks to help substantiate and validate key platforms and critical conversations for clients. More »

Content Marketing

Customer-centric content and authority leadership are critical to building brand trust, accelerating lead acquisition and shortening selling cycles. Yet all too often, we witness random acts of content development. Brands have to pay more attention to content marketing performance, impact and return on investment, particularly as it relates to lead acquisition, customer predisposition, trust building and shortening of selling cycles.

GlobalFluency looks at these “digital content factories” and looks to bring more rigor, creativity and strategic thinking to content specification, origination and packaging. More »

Brand Perception

Brand perception takes a giant leap beyond media relations or PR influence. Our programs help to shape positive market outcomes, from product acceptance and investor receptivity to public interest and government action. We develop compelling platforms and creative communications strategies that allow brands to stand out in today’s crowded marketplace.

GlobalFluency is a powerful brand communications partner with proven methodologies, innovative practices and global media and influencer relationships for building awareness and shaping perceptions worldwide. More »

Global Engagement

Global companies are looking for strategic marketing partners with cross-border capabilities and a performance-driven culture to help them better understand fast-changing, dynamic markets and create and deliver effective and efficient programs for their regional markets. But today, these same nimble global companies are working with a legacy system of multiple agencies pushing multiple agendas that create fragmented messaging and influence displacement.

GlobalFluency leverages the resources and capabilities of 750 communications professionals with technology domain expertise in more than 70 offices in more than 40 countries worldwide. We hand-pick our teams to meet your specific regional market requirements and offer a single point of contact to eliminate the headache. More »