MARKETING LEADERS STILL NOT BUYING INTO PROCUREMENT POLICIES, SAYS CMO COUNCIL COVER STORY IN QUARTERLY DIGITAL MAGAZINE Discussions With Marketing and Procurement Executives Reveal the Need for Greater Alignment and Better Understanding of Strategic Sourcing and Partner Performance Measurement More »
Intelligent Market Engagement
Replacing random acts of marketing with a unified, demand-driven Authority Leadership Model
Everyone wants to be a thought leader. But do you have a platform to be an authority leader? It's about standing above the noise and leading the way.
Buyers are bombarded with content. There is so much to consume, but so little that makes an impact. We amplify content performance without adding to the noise.
Ever hear that perception is everything? We mold, shape and build brand perceptions to influence customers, markets and all of the right influencers.
CORE PROCESSING & IT VENDORS OUTMANEUVER COMMUNITY FINANCIAL INSTITUTIONS IN NEGOTIATING CONTRACT PRICING AND TERMS, NEW REPORT FINDS Business Performance Innovation Network Says Latest Data Shows Banks and Credit Unions Overpaying Average of $1.2 Million Over Fair Market During Life of a contract More »
CUSTOMER CONTENT SHARING CIRCLES STRONGLY IMPACT PRE-SALE VENDOR SELECTION, REPORTS NEW STUDY CMO Council Finds Business Buying Behavior Shifts Based on Content Sharing Behavior, Selling Cycle Phase, Budget Authority and Role in Decision-Making Process More »