The ability to quickly and accurately capture and track market perceptions and competitive intelligence is now essential to strategic marketing. It allows companies to more effectively address customer preferences, react to competitive threats and shape market discussions and messaging. Compelling research helps companies not only understand and respond to their markets, it forms the basis for powerful thought leadership and advocacy that drives brand distinction, builds customer dialog, and influences important market agendas.
GlobalFluency offers clients a unique set of competencies, practices and resources to leverage research and intelligence for competitive marketing advantage. GlobalFluency's exclusive Affinity Networks of top executive decision-makers and buyers – along with established partnerships with leading media groups, professional and industry organizations, and online content and service providers – give our firm an unmatched capacity to gather valuable market insight, syndicate and deliver research content, and influence targeted audiences. Our global network of offices in more than 50 countries around the world provides additional reach in quickly developing and responding to competitive intelligence.