Operations of the Chief Marketing Officer (CMO) Council are managed by GlobalFluency, Inc., an affinity network marketing firm specializing in developing, managing and growing trusted business communities and channels of insight, access and influence. Headquartered in Silicon Valley, GlobalFluency also has a major presence in New York City’s SOHO section of Manhattan. Regional operations are based in London, Stuttgart, Singapore and Sao Paulo.
GlobalFluency’s affinity groups include the CMO Council, Business Performance Management (BPM) Forum, Forum to Advance the Mobile Experience (FAME), Coalition to Leverage & Optimize Sales Effectiveness (CLOSE), Channel Performance Board, Competitive Strategy Roundtable, Decision ROI Institute, Global Renewable Energy and Environmental Network (GREEN), and the Software Economics Council.
Through its network of 70 offices in 40 countries, GlobalFluency delivers multi-channel, multi-level member engagement programs that drive peer interaction, intellectual capital building, market advocacy, media prominence, and knowledge transfer among key decision makers and influencers in enterprises and public sector organizations.
GlobalFluency employs a unique methodology of Intelligent Market Engagement™, which combines authority leadership marketing, strategic agenda setting, and integrated, multi-channel communications to create a more predisposed and receptive selling environment. IME campaigns enable underwriters to accent market issues and imperatives, enable customer and prospect conversations, condition and predispose the market, and empower the channel and sales organizations with leads and opportunities.
Key competencies essential to IME success include authority leadership platform building, advocacy agenda setting, shared interest group formation, “surround sound” coalition creation, online research fielding, email campaign management, database marketing, web site development and analytics, rich media production, report writing, content publication and syndication, search optimization, blogging, podcasting, online and offline event production, community network optimization, as well as media and analyst relations worldwide.
Companies that have funded IME campaigns run by GlobalFluency include IBM, Oracle, Symantec, Borland, Cognos, AT&T, Nokia, Hyperion, Cognizant, Interwoven, Palm, Boston Consulting Group, Deloitte Consulting LLP, CSC, A.T. Kearney, BearingPoint, Xerox, Pitney Bowes, Sybase, WebMethods, Unica, Marketo, Vistaar, Google, Yahoo!, BlueRoads, Intellium, Intel, Comcast, McAfee, Verisign, Avaya, AXS-One, BlueArc, Dow Jones Media Solutions, CMP Technology, The Deal, The Wall Street Journal, The Economist, and TechTarget.
More information on GlobalFluency’s IME expertise and affinity network building practice can be obtained from:
Dave Murray, Executive Vice President
GlobalFluency – Silicon Valley
dmurray@globalfluency.com
650.328.5555 x4141
Mark Clemente, Senior Vice President
GlobalFluency – New York
mclemente@globalfluency.com
212.213.5400 x5211
