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Press Releases


Oct 30, 2012 CMO council launches content ROI center to assess and improve the return of content marketing investments
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Oct 17, 2011 A pioneer’s anniversary - Dr. Haffa & Partner celebrates 25 years of success in the communications industry.
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Jul 18, 2011 Say goodbye to “Random Acts of Marketing” as integration, alignment, visibility and return on investment (ROI) all top the list of requirements for marketing performance improvement through 2011, reports the Chief Marketing Officer (CMO) Council in its latest State of Marketing Report released today, sponsored by Deloitte and OpenText.
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Jul 11, 2011 Global operators beset by misalignment and legacy mindest, ignoring routes to revenue, and struggling with using subscriber data to improve customer experience.
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Jun 27, 2011 The CMO Council has announced new additions to its regional leadership groups in the Middle East, Africa, Asia Pacific and India.
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Jun 14, 2011 Merkle (www.merkleinc.com), the nation's fastest growing customer relationship marketing (CRM) agency, and the Chief Marketing Officer (CMO) Council, (www.cmocouncil.org), a global network of over 6,000 senior corporate marketing leaders…
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May 23, 2011 Customers expect higher service, are questioning costs, and are often struggling to make ends meet – and they expect their utilities help-out by providing information on savings, conservation, bill management and even rewards. A new…
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May 18, 2011 A new authority leadership initiative by the Chief Marketing Officer (CMO) Council, entitled "Renovate to Innovate: Building Performance-Driven Marketing Organizations," suggests there are three essential ingredients for early…
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Mar 24, 2011 PALO ALTO, Calif. (March 24, 2011) – The CMO Council has named business leader Ray Knight as Chairman of the CMO Council's Latin America Advisory Board. Knight's background includes serving as Chief Marketing Officer or…
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Mar 23, 2011 The Chief Marketing Officer (CMO) Council announced a major new thought leadership initiative to examine the extent and effects of a demanding new world of subscriber complexity and choice in today's communications services market. …
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Feb 24, 2011 Younger, smarter banking customers with a desire for greater digital interaction and online engagement are challenging banks in Australia to deliver more personalized, value-added services with greater efficiency and precision, reports…
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Feb 22, 2011 Lack of confidence in the Marketing Supply Chain appears to be a major contributor to the hoarding of marketing materials by sales executives. According to the results of new a CMO Council study, nearly one in two sales executives…
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Feb 07, 2011 CMO Council: Today's increasingly complex, distributed and digitally driven marketing ecosystem is challenging global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market…
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Jan 11, 2011 The CMO Council today announced the expansion of its membership base in Pakistan, continuing its commitment to the cultivation of marketing leadership committees in emerging regions. In total, 35 prominent local marketing executives have…
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Jan 10, 2011 The Chief Marketing Officer (CMO) Council today announced a partnership with Marketing Supply Chain experts, NVISION® to offer a virtual audit of where and how the Marketing Supply Chain can be streamlined to reduce waste and optimize…
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Jun 07, 2010 Globalization Partners International (GPI) expands its office in Dubai (UAE) to support its document, software and website translation practice throughout the Middle East and Africa
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Jun 07, 2010 globalfluency partners with africapractice to expand network’s multi-channel marketing and pr services on the african continent
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May 17, 2010 Performance Innovation A Key Requirement To Copete Effectively In Emerging Markets
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Apr 26, 2010 New Study Shows High Anguish And Anxiety With Computer Tech Support Due To Long Lag Time, Lack Of Ready Resolution.
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Apr 19, 2010 Digital marketing driving transformation is global marketing organizations, reports CMO Council
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Apr 5, 2010 "Pause Your Life" 30-second video nabs top honors in CMO Council people-inspired ad campaign contest.
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Mar 3, 2010 CMO COUNCIL inagurates new GeoBranding Center with Brand South Afirica Social Media Contest and Analytics
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Nov 5, 2009 CMO Council Teams With Custom Publishing Council To Create Content ROI Center
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Sept 14, 2009 Non-Profits Benefit From New "Pause To Support A Cause" Campaign That Ties Donation To Research
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Aug 26, 2009 Social Networking Poll Shows Users More Vulnerable Than Ever
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Aug 3, 2009 Study Shows Even the Most Savvy of Users are Failing to Properly Protect Themselves Against Online Threats
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Jun 22, 2009 Major Study Finds Extensive Consumer Defection Dilemma Facing Packaged Goods Industry
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Mar 17, 2009 Marketers Sharpen Pencils and Focus in '09; Budgets Holding Up But Performance, Efficiency and Insight are Key Mandates
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Jan 6, 2008 Reinvent Mobile Conducts Milestone "Track the Yack" Audit; Eavesdrops on Thousands of Online User Conversations
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Dec 17, 2008 CMO Council Research Finds 80-20 Rule Obsolete: Today's Consumer Product Market Is Anything But Mass
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Nov 11, 2008 Groundbreaking Industry/User Co-Innovation Campaign Launches Around Mobile Computing
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Nov 7, 2008 San Jose Green Vision Innovation Award Winners to Receive Strategic Marketing Support From GlobalFluency
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Oct 9, 2008 New Research by CMO Council Reveals Companies are Failing to Realize Customer Revenue Potential
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Sept 29, 2008 Home Depot Tops CMO Council Audit of Customer Experience: New Study of 25 Brands Highlights Inconsistencies in Content and Touch Points
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Sept 16, 2008 CMO Council Rallies Corporate Support for American Red Cross Hurricane Relief
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Sept 9, 2008 Donovan Neale-May, Executive Director of CMO Council, Confirmed as Keynote Speaker at PODi AppForum
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Aug 12, 2008 CMO Council Releases Best Practice Report on Ways to Bridge and Bind Global Sales and Marketing Teams
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July 22, 2008 Unifying Sales and Marketing Still a Challenge for Many Companies, Reports CMO Council
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July 17, 2008 Adding Dimension to Customer Retention Webcast a Success
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Jun 17, 2008 Astaro strengthens its international marketing communications with appointment of GlobalFluency.
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Jun 9, 2008 Companies' Go-to-Market Capabilities Deemed Ineffective, New CMO Council Study Reveals
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May 21, 2008 New Study Finds Most Companies Ill-Prepared for Imminent Periods of Intense Data Flow
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Apr 28, 2008 GlobalFluency Expands North American Business With New Clients and IME Campaign Underwriters for CMO Council and BPM Forum
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Apr 28, 2008 GlobalFluency Expands Network Footprint with New Offices and Capabilities in Latin America and EMEA
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Apr 16, 2008 New Study Finds Most Companies Ill-Prepared for Imminent Periods of Intense Data Flow
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Apr 14, 2008 BPM Forum Survey Shows Finance Lacks Speed & Accuracy, Hampering Critical Corporate Agility In Challenging Economic Times
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Apr 1, 2008 CMO Council Scorecard Rates Vendor/Channel Performance and Partnerships As Deficient Across Six Major Channel Sectors
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Mar 4, 2008 New CMO Council Study Finds Personalized Communication Programs Still Under-Utilized and Under-Tested
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Jan 10, 2008 Technology Marketers Challenged to Reorganize Around Customers
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Nov 29, 2007 Globalfluency, Inc. Names Jacob Vendle Vice President of International Operations
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Nov 26, 2007 AT&T, Allstate, Farmers, Nortel, and Oracle Executives Address Pressing Strategic Marketing Issues at CMO Summit
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Oct 4, 2007 Less Burn, More Return: CMO Council Gathers the Elite in Marketing to Address How to Allocate, Advocate, and Account for Marketing Spend
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Sep 12, 2007 BPM Forum and BlueArc Launch Milestone Uptime @ Crunch TimeT Thought Leadership Program Around Data Performance Issues and Strategies
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Aug 9, 2007 Blueroads Selects GlobalFluency as Communications Agency of Record; Firm to Help Blueroads Become the Voice of the Channel
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July 26, 2007 CMO Council, Bpm Forum and GlobalFluency Select Marketwire as Official Newswire Partner
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July 23, 2007 National Crime Prevention Council to Team with Private Sector for New McGruff Campaigns
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Feb 12, 2007 Function Fatigue” is afflicting mobile technology users worldwide and tops several consumer issues negatively impacting the embrace of new wireless devices and services, reports the CMO Council’s Forum to Advance the Mobile Experience (FAME).
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Feb 12, 2007 Global Mobile Technology Users Overwhelmed by Device Features; Under-Whelmed by Buying and User Experience
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Feb 9, 2007 GlobalFluency Names MarketingCentral Exclusive MRM Partner
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Jan 22, 2007 San Jose Selects GlobalFluency To Raise City's Profile
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Aug 30, 2006 Play Rugby USA Launches Engaging New Web Site Aimed at Players, Parents, Coaches and Educators
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Dec 14, 2005 GlobalFluency, CMO Council and BPM Forum Unite to Support Freeplay Foundation and Ubuntu Education Fund
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Dec 7, 2005 MarketingFX Joins GlobalFluency
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June 6, 2005 GlobalFluency Further Expands Access in Russia
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May 31, 2005 GlobalFluency's Lastest Expansion Spans Two Continents
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Mar 9, 2005 GlobalFluency's Lastest Expansion Spans Two Continents
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Jan 27, 2005 GlobalFluency Goes to Washington
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