| Oct 22, 2012 | The CMO-CIO Alignment Imperative: Integrating Digital to Drive Insurance Enterprise Performance By Liz Miller, Chief Marketing Officer (CMO) Council For insurers to maximize digital opportunities, marketing and IT leaders must collaborate to create an integrated digital marketing and technology road map, says Liz Miller, CMO Council. Read |
| Aug 29, 2012 | Mobile Phone Users Lack Loyalty But Rely Heavily on Service "Consumers are seeking fast, reliable, and predictable access to services and experiences they initiate using their mobile devices," noted Liz Miller, Vice President of Marketing Programs for the CMO Council, which represents 6,000 senior marketers controlling some $300 billion in aggregated annual spend. "While they can’t live without their mobile devices, they certainly aren’t hesitant to vocalize their dissatisfactions and express their freedom of choice in selecting another service provider." Read |
| Jul 23, 2012 | Asia-Pacific Companies Using Advanced Analytics to Be More Customer-Centric “The Asia-Pacific region is doing business on a massive scale, and our marketing members see real value in using high-performance data analytics to be more targeted, personal, and timely in their communications so they can not only more efficiently acquire, but also grow, customer relationships,” notes Donovan Neale-May, Executive Director of the CMO Council, whose members control more than $300 billion in annual aggregated marketing spend. Read |
| Jan 10, 2012 | CMO Study: Consumer Anxiety Straining Bank Marketing Communications How are banks rebuilding trust as the financial industry regains its footing? To what degree are they reassuring their customers and managing messages? Those were the critical questions driving a study published by the CMO Council entitled "Delivering Positive Impressions During Market Depressions." The study was based on research fielded in August and September 2011, encompassing some 120 financial marketers — primarily CMOs and Marketing VPs with spanning all asset classes — local to global. Credit unions were not included in the survey. Read |
| Nov 3, 2011 | Your View: Why Groupon should give national marketers a better deal locally Groupon Inc., Chicago's somewhat embattled poster child in social media's daily-deal delivery category, might want to pay attention to some findings in the latest report by the Chief Marketing Officer Council, a global group whose 6,000 members control more than $300 billion in marketing spending. The Palo Alto, Calif.-based CMO Council's new study, "Localize to Optimize Sales Channel Effectiveness," found that only 6% of national marketers see Groupon and its clones as a valuable and worthwhile local marketing channel. Read |
| Oct 31, 2011 | Report: More than half of local marketing efforts underperform Eighty-six percent of marketers intend to localize their marketing campaigns, according to a survey conducted by the Chief Marketing Officer (CMO) Council. Only 12% of respondents believe they have highly evolved local campaigns and analytics, and nearly 50% say their local campaigns have underperformed and need new strategic thinking. "Everybody is saying local marketing is critical but they're not executing effectively against that," said Donovan Neale-May, founder and executive director of the CMO Council, which surveyed more than 300 marketers online over a three-month period from June through September of this year. In addition to the online survey, the council also conducted interviews with senior marketers from 20 brands, including Coca-Cola, Macy's and Toyota. Read |
| Aug 1, 2011 | TRENDSETTERS: CMO Council's Neale-May Recommends the End of 'Random Acts of Marketing' In its newly-released annual report on the State of Marketing, the Chief Marketing Officer (CMO) Council sees a new commitment to marketing performance measurement, particularly in relation to digital effectiveness and social media integration as marketers seek increased accountability. The report is based upon the in-depth responses of 600 CMO Council members in 110 countries and was produced with the support of Deloitte and OpenText. Read |
| Jul 18, 2011 | CMOs Get Back To Business: CMO Council Releases Fifth Annual State Of Marketing Report
Operational efficiencies, investment in analytics, and a new strategic layer on the marketing team are among the bright highlights in the CMO Council’s fifth annual State of Marketing Report, released today. “We’ve had so many consecutive years of doom and gloom, especially when the words ‘marketing’ and ‘budget’ were in same sentence, so it’s a refreshing change to see increased spending in all of the right areas,” said Liz Miller, the CMO Council’s vice president of marketing programs and operations, in an interview with CMO.com. |
| Jul 18, 2011 | CMO Council says 57% of marketers plan budget increases
Palo Alto, Calif.—The Chief Marketing Officer (CMO) Council released its annual report on the state of marketing, which found that 57% of marketers plan to increase their marketing budgets this year. The CMO Council's "2011 State of Marketing: Outlook, Intentions and Investments" report was based on an online survey of 768 senior marketers conducted in April and May. Read |
| Apr 29, 2010 | Technology Marketing Corp., TMCnet.com: Today's Consumers Helplessly Dependent on Computers "The results of our quantitative and qualitative research clearly point to the fact that people are fed up and frustrated with the current ability of traditional tech support mechanisms to solve their problems. What is needed is a 'resolution revolution' in which the various parties offering support alternatives are rethinking their approach and offering innovative models that address the growing proliferation and complexities of multiple service and device types in the market today," Donovan Neale-May, Executive Director of the Customer Experience Board and CMO Council, said. Read |
| Mar 2, 2010 | DMNews: CMO Council to launch contest to promote South Africa The CMO Council is promoting the contest with e-mail marketing to its “tens of thousands” of members, according to Donovan Neale-May, executive director of the group. It is also using social networking Web sites to reach design and advertising schools around the world. The contest's target audience is creative pros, students and digital media aficionados, he added. “The winners will receive a cash prize, a trip to South Africa and rich media solutions to help further the winner's digital repertoire,” Neale-May said. Read |
| Feb 16, 2010 | AdWeek: Gauging Customer Loyalty. Consumers approve of rewards programs ... sort of Getting new customers is expensive, which is why sensible marketers toil to keep the ones they've already got -- and to get them buying as often as possible. As such, loyalty programs have become a conspicuous part of the marketing landscape. But how do consumers feel about such programs? A recently released survey by the Chief Marketing Officer (CMO) Council takes a close look. Read |
| Feb 5, 2010 | The Detroit News: Marketing chief the new go-to person for corporate survival "The marketing mix is changing dramatically," said Donovan Neale-May, executive director of the CMO Council, a think tank in San Francisco. "You have to be very agile in how you allocate dollars." ... Read |
| Feb 1, 2010 | eMarketer: Marketers Look to Learn from Loyalty "Without a deeper customer insight, marketers will be limited in their ability to do meaningful predictive modeling, market segmentation and revenue forecasting,” said Donovan Neale-May, executive director of the CMO Council, in a statement. “Better understanding of customer behaviors, predispositions, intentions and preferences enables more effective and relevant messaging. “It is also an essential part of customer revenue optimization and lifetime value building," Mr. Neale-May said. Read |
| Jan 25, 2010 | DMN News Haymarket Media:
Marketers still missing opportunities with loyalty programs: Survey Liz Miller, VP of programs and operations for the CMO Council,, said that marketers aren't putting their dollars where consumers need them most. The greater percentage of marketers (60%) said they plan to invest more in community and networking tools on the Web. Yet when it comes to consumers, nearly 65% acquired information about the programs in retail environments at the point of sale, compared to only 2.8% who did so on social media networks. Read |
| Jan 25, 2010 | DirectMag.com:
Marketers, Consumers Offer Views On Loyalty Programs in Study "Relevant profiling data continues to be a limiting factor in customer engagement," said Donovan Neale-May, executive director of the CMO Council, in a statement. "Without a deeper customer insight, marketers will be limited in their ability to do meaningful predictive modeling, market segmentation and revenue forecasting. Better understanding of customer behaviors, predispositions, intentions and preferences enables more effective and relevant messaging. It is also an essential part of customer revenue optimization and lifetime value building," Neale-May added. Read |
| Jan 25, 2010 | DirectMag.com:
Marketers, Consumers Offer Views On Loyalty Programs in Study "Relevant profiling data continues to be a limiting factor in customer engagement," said Donovan Neale-May, executive director of the CMO Council, in a statement. "Without a deeper customer insight, marketers will be limited in their ability to do meaningful predictive modeling, market segmentation and revenue forecasting. Better understanding of customer behaviors, predispositions, intentions and preferences enables more effective and relevant messaging. It is also an essential part of customer revenue optimization and lifetime value building," Neale-May added. Read |
| Jan 14, 2010 | Forbes.com LLC:
CMOs: Where Are You On Twitter? By Laurie Burkitt Often CMOs whose actions are under scrutiny, particularly in tough times, don't feel comfortable being in the limelight. They prefer to let their CEO take the spotlight, says Liz Miller vice president of the CMO Council. Read |
| Dec 16, 2009 | Adweek: Consumers Defect From Iconic Brands ...A study by the CMO Council and Pointer Media Network found that among 12 leading CPG brands, only three experienced increases in the number of loyal consumers between the first half of 2007 and the first half of 2008. The other nine experienced overall declines ranging from 2 percent to 9 percent. The study analyzed purchasing patterns of 34 million U.S. shoppers for two years across 685 leading CPG brands and 24,000 retail stores. Read |
| Nov 17, 2009 | Portada Magazine - CMO Council Expands Reach in Latin America, New Advisory Board The Chief Marketing Officer (CMO) Council -- a global group of 5,000 senior executives controlling more than $125 billion in annual marketing spend -- is expanding its reach and presence in Latin America with a new advisory board and assessment of marketing credibility and effectiveness in the region. The regional group will draw senior marketer representation from some 27 predominantly Spanish, French and Portuguese-speaking countries with a total population of over 569 million. Read |
| Nov 17, 2009 | EarthTimes - Marketers Lag in Optimizing Global Supply Chains; Big Opportunities Exist to Reduce Cost, Improve Yield and Increase Accountability Nearly two-thirds of senior marketers have never undertaken a comprehensive audit of the costs and processes that contribute to their marketing supply chain and most admit their resources and suppliers are poorly integrated across global networks, reports the Chief Marketing Office (CMO) Council. The milestone "Define Where to Streamline" study (www.marketingsupplychain.org/report) provides a comprehensive assessment of how well marketers are managing, controlling and introducing sustainability practices across increasingly complex global supply chains. Read |
| Nov 10, 2009 | New York hospital revives ailing computer network So Kane Edupuganti, director of IT Operations & Communications, convinced the higher-ups to retire the hospitals' hundreds of five-plus-year-old desktops and buy more than 600 zero client cubes from Pano Logic. Read |
| Nov 05, 2009 | Earthtimes: CMO Council Teams With Custom Publishing Council to Create Content ROI Center Additionally, the two groups will work together to develop the Content ROI Center, which will be housed on the CMO Council website and CMO members will ... Read |
| Nov 05, 2009 | Eye of Dubai: CMO Council Inaugurates New Advisory Board and Member Chapter in the Middle East and North Africa Dubai - The Chief Marketing Officer (CMO) Council – a global group of 5000 senior executives controlling more than $125 billion in marketing spend – is ... Read |
| Nov 05, 2009 | Sparxoo: Are Brands Dead for Good? A new study by Catalina Marketing and the CMO Council indicates that 52% of consumers who were highly loyal to certain packaged goods brands in 2007 became ... Read |
| Nov 03, 2009 | Blogger News Network: 10 Ways to Prevent Social Media Scams And in a CMO Council survey of 4500 senior marketing executives, nearly 20% of the respondents said they had been affected by online scams and phishing ... Read |
| Nov 03, 2009 | BtoB: CMO Council creates advisory board for Middle East and Northern Africa Dubai, United Arab Emirates—The Chief Marketing Officer Council, a group of 5,000 senior marketing executives, said Monday that it has created a new advisory board to assess marketing in the Middle East and North Africa. Read |
| Oct 22, 2009 | PR-USA.net: InfoPrint Provides Solution to Consumer Marketing Fatigue at DMA 2009 A recent survey from the Chief Marketing Officer (CMO) Council and InfoPrint highlighted the abundance of clutter in modern marketing campaigns. ... Read |
| Oct 21, 2009 | Rediff: How you can stay safe online The report by AVG Technologies in association with the CMO Council reveals that less than one third of consumers take adequate precautions to protect their ... Read |
| Oct 20, 2009 | Destination CRM: Can You Hear the Social Media Conversation?
Because it's going on all around you, and your customers are talking. "Customer experience is one of the most critical determinants of brand strength and business growth," said Donovan Neale-May, executive director of the Chief Marketing Officer (CMO) Council, in a press release earlier this year. Emphasizing the need to improve Web and contact center technologies and processes, Neale-May added that companies are "missing a major opportunity to turn customer pain into competitive gain at every touch point." Read |
| Oct 19, 2009 | ComputerWorld: Scams & shams: The trouble with social networks In a CMO Council survey of 4,500 senior marketing executives, nearly 20% of the respondents said they had been affected by online scams and phishing schemes that had hijacked brand names. It was the third-biggest category, right behind cybersquatting or illegal use of a trademarked name, and the illegal copying of digital media content. The fourth category was online sales of fake products that contain deficient or dangerous ingredients...During one Wrestlemania pay-per-view event this spring, WWE was able to use social networking sites to identify a number of unauthorized Web sites that planned to stream the event live. It also found 8,600 sites that had made pirated copies or footage of the event available after the fact. "Counterfeiting operations are highly organized, are very global and are picking up steam because of the economy," says Liz Miller, vice president of the Chief Marketing Officer (CMO) Council. Read |
| Oct 19, 2009 | Eye of Dubai: Marketing in Middle East Moves Up a Gear "Customer experience is one of the most critical determinants of brand strength and business growth," said The Chief Marketing Officers’ Middle East Summit, held in Dubai on 12th & 13th October 2009, highlighted some exciting marketing developments in the region... Donovan Neale-May, Executive Director, CMO Council expressed his pleasure at the success of the event: “We had a compelling and insightful day of discussions and interactions on a wide range of topics relating to marketing effectiveness in the MENA region. Measuring, managing and monetizing marketing campaigns for every organization, large and small is the key message from the summit.” Read |
| Oct 18, 2009 | Chief Marketer: Live from DMA09: Best Western Checks Into Transpromo Print products are still the largest portion of the marketing supply chain, according to recent research from the CMO Council. And these consumables—such as ... Read |
| Oct 13, 2009 | Marketing Web - South Africa: Marketers urge brand custodians to attend conference Executive director for the Chief Marketing Officer Council (www.cmocouncil.org), Donovan Neale-May, has also endorsed the conference. Read |
| Oct 01, 2009 | InformationManagement: Heavy Lifting When we first described the major business intelligence, process and integration trends in 2007, businesses were flush with capital, CIOs were focused on strategic enterprise initiatives, business and IT leadership were aligning initiatives, and the establishment of BI and integration competency centers was all the rage...The dominating BI trend for 2009 is that CFOs want to improve financial planning and analytics. An online survey by the BPM Forum reveals that 33 percent of companies replanned, reforecast or created what-if scenarios three or more times last quarter, which is more than double the percentage (16 percent) who reported doing so in last quarter's poll. Seventy-one percent of respondents expect to replan, reforecast and create what-if analyses more frequently going forward, versus 58 percent last quarter. For midsized and larger companies it climbs to 85 percent, versus 52 percent last quarter. Read |
| Sep 17, 2009 | Exec Digital: A new approach to data centre efficiency In fact, according to a recent survey conducted by the BPM Forum on IT Sustainability Insights and Imperatives, consumer demand of green IT practices was ... Read |
| Sep 17, 2009 | Tech support firm expects bump in business from Win7 With Windows 7 in the wings, on-demand tech support firm iYogi is expanding its staff to accommodate an anticipated run on its services, especially from those moving off XP. Read |
| Sep 16, 2009 | Tapping Into an Engaged Research Group While Adding Altruistic Appeal The CMO Council and the U.S. Chamber of Commerce launched an initiative yesterday that not only makes sound business sense, but it’s also socially beneficial. Read |
| Sep 16, 2009 | BizCommunity.com: CMO Council launches fundraising campaign The Chief Marketing Officer (CMO) Council and the US Chamber of Commerce and other non-profit organisations announced yesterday, Tuesday, 15 September 2009, a global business and public sector coalition to benefit charities through donations to causes on behalf of individuals participating in funded market research programs worldwide. Read |
| Sep 16, 2009 | WARC: P&G, Ford back new CSR scheme Procter & Gamble, The Hershey Company, Ford and MTV are among a range of major advertisers supporting a new initiative which aims to add a corporate social responsibility element to market research programmes around the world. Led by the Chief Marketing Officer Council and the US Chamber of Commerce, the new scheme, called Pause to Support a Cause, aims to "survey the socially beneficial way"... Read |
| Sep 16, 2009 | PRWeek: CMO Council and partners launch 'Pause to Support a Cause' The CMO Council along with partners including the US Chamber of Commerce and a number of nonprofit organizations have launched Pause to Support a Cause, a program that seeks to raise funds while also gathering market research for its collaborators.” Read |
| Aug 28, 2009 | DynamicBusiness: Social networking poll reveals users at risk Commenting on the results, Donovan Neale-May, executive director of the CMO Council said: “As social networking populations grow globally and the proliferation of niche social networks and mobile offerings extends the reach of social communities, the threats and vulnerabilities are escalating accordingly.” |
| Aug 28, 2009 | InfoWorld: Facebook and Twitter users failing on security Just 27 percent of social networkers are protecting themselves against online threats, says AVG. The security firm's 'Bringing Social Security to the Online community' survey, which was conducted in conjunction with the CMO Council, revealed that 64 percent of web users that use sites such as Facebook and Twitter admitted to very rarely changing their passwords, while only 43 percent adjust their privacy settings on a frequent basis. "As social networking populations grow globally and the proliferation of niche social networks and mobile offerings extends the reach of social communities, the threats and vulnerabilities are escalating accordingly," said Donovan Neale-May, executive director of the CMO Council. Read |
| Aug 26, 2009 | CNET: Survey: Users of social networks take risks despite concerns A study commissioned by Web security company AVG Technologies and the Chief Marketing Officers Council (CMO) points out an interesting contradiction between people's concerns and actions regarding security risks on social networking sites... Read |
| Aug 26, 2009 | SC Magazine: Social networking users fail to change their passwords or adjust their privacy settings, as they are more vulnerable than ever. According to the ‘Bringing Social Security to the Online Community' poll by AVG, while the social networking community has serious concerns about the overall security of public spaces, few are taking the most basic of steps to protect themselves against online crimes.... Read |
| Aug 26, 2009 | Agence France Presse
: Social network users not taking security steps. Eighty-six percent of the 250 people polled by security software maker AVG Technologies and the Chief Marketing Officer Council said they use social networks at home or at work but less than one-third were taking precautions... Read |
| Aug 18, 2009 | KLIV.com 1590: San Jose extends PR contract. The $120000 contract with GlobalFluency Agency aims to show the city in a positive light in national and international media including business and trade .... Read |
| Aug 3, 2009 | The Tech Herald: Tech reporters are dropping the ball when it comes to security.Last week The Tech Herald got a chance to see the results of an interesting study conducted by the Business Performance Management Forum (BPM) and AVG... Read |
| June 30, 2009 | Brittonmanasco.com: Illuminating the Future. How Thought Leaders Become Market Leaders. Leading Lights: Donovan Neale-May, Founder of the CMO Council Read |
| June 26, 2009 | Reuters: Supply Chain Lacks Tools to Measure Sustainability
? A new study by Business Performance Management Forum and E2open has found that while businesses understand the need for sustainable supply chain management, the necessary changes have yet to be made. Read |
| June 22, 2009 | Advertising Age: Package-Goods Brands Lose Loyalists in Recession Read |
| May 10, 2009 | USA Today: 'Cybersquatting' crooks profit on marketers' brand names Read |
| May 4, 2009 | Deliver Magazine: Good Advice for Bad Times Watch video |
| Mar 16, 2009 | MediaPost: Marketers Put On An Upbeat Face In CMO Council Poll Read |
| Mar 14, 2009 | Brandweek: Marketers Expect to Keep Jobs, Budgets Read |
| Mar 9, 2009 | Forbes: Turning Customer Pain Into Customer Gain Read |
| Mar 17, 2009 | B2B Magazine: CMO Council finds one-third of marketers plan budget increases Read |
| Jan 29, 2009 | FoxBusiness: Marketing Successfully in a Recession Watch |
| Jan 8, 2009 | PricewaterhouseCoopers Start Up Radio: Maximizing Revenues Amid Recession Read |
| Oct 23, 2008 | PR Week: AVG hires GlobalFluency for North American deal Read More |
| Sept 2008 | Marketing News: Ten Minutes with Donovan Neale-May, Executive Director of the CMO Council Read More |
| Sept 24, 2008 | Asian eMarketing: Web Analytics—Turning Websites and Businesses to Gold Read More |
| Sept 18, 2008 | PricewaterhouseCoopers Start Up Radio: Why Sales and Marketing Strategies and Goals are So Misaligned at So Many Companies, Including Startups
Listen |
| Aug 25, 2008 | Bizcommunity: Prepping marketers for the global market
Read More |
| Aug 12, 2008 | B2B Magazine: CMO Council study finds gap between sales and marketing
Read More |
| July 15, 2008 | Corporate Event: The New Metric That Matters
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| July 14, 2008 | Bizcommunity: Marketing in Africa, to Africa
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| June 19, 2008 | Marketing Daily: CMO Council Survey Finds Inertia Among The Ranks
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| Jun 2, 2008 | FOX News: Marketing Executive Effectiveness Watch Video |
| May 5, 2008 | Fulfill specific agency needs: Research key to crafting marketing that government buyers will notice Read More |
| May 5, 2008 | ADT gains entry into government market with long-term plan Read More |
| Apr 30, 2008 | Irish Dev: Comit Is The Only Irish Partner In The Global Network Read More |
| Apr 24, 2008 | eWeek: IT Failing at Being 'Green' Read More |
| Apr 17, 2008 | TMCnet: It's Not Easy Going Green, Study Finds Read More |
| Apr 17, 2008 | ComputerWeekly: Data centre energy consumption not an IT priority Read More |
| Mar 4, 2008 | Brandweek: Study: CMOs to Spend More on Customized Content Read More |
| Feb 19, 2008 | Forbes: Slouching Toward Online Advertising Read More |
| Jan 21, 2008 | Adweek: CMO Survey: Nearly Half to Swap Shops Read More |
| Dec 18, 2007 | MarketingVox: 'Customer Affinity' New Measure of B2B Marketing Effectiveness Read More |
| Dec 4, 2007 | Donovan Neale-May, Executive Director of the CMO Council, to appear in an ON DEMAND Conference Aimed to Help Printing Professionals Learn How to Stay Competitive and Maintain Profitability Read More |
| Sept 17, 2007 | The B2B Marketing Podcast: Interview with Donovan Neale-May
Listen to Podcast |
| Jul 27, 2007 | Marketwire: CMO Council y GlobalFluency nombran a Marketwire como su servicio de noticias oficial Read More (Spanish) |
| Jul 26, 2007 | PRWeek: NCPC, GlobalFluency Team in Anti-Crime Push Read More |
| Jul 20, 2007 | TMCnet: TechTarget Quarterly IT Media Consumption, Purchase Intention Survey Indicates IT Publishers' Web Sites displace Vendor Web Sites as Number 2 Source of Information Read More |
| Jul 16, 2007 | BtoB: Who's Who in B-to-B 2007 Read More |
| Apr 16, 2007 | PRWeek: Networks Foster a Collaborative Spirit Read More |
| Apr 2, 2007 | BtoB: Techs Turn to Web 2.0 Read More |
| Mar 11, 2007 | ArabianBusiness.com: A Long and Winding Road
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| Feb 21, 2007 | SourceWire: Mindjet appoints GlobalFluency to drive enterprise campaign Read More |
| Feb 6, 2007 | TechLinks: GlobalFluency Names MarketingCentral Exclusive MRM Partner Read More |
| Feb 6, 2007 | Yahoo! Finance: GlobalFluency Names MarketingCentral Exclusive MRM Partner Read More |
| Jan 22, 2007 | Silicon Valley / San Jose Business Journal: San Jose hires GlobalFluency to promote city Read More |
| Oct 30, 2006 | GlobalFluency President Judges Enablis Entrepreneur Contest in South Africa Read More |
| Aug 30, 2006 | Play Rugby: Play Rugby Launches Engaging New Web Site Read More |
| Aug 30, 2006 | Goff on Rugby: USA Rugby Partners with Play Rugby Read More |
| Jan 29, 2006 | Bizcommunity.com: PR-Net Joins GlobalFluency Read More |
| Aug 2002 | Inc.com: Independents' Day Read More |
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