Getting a Business Lift from Loyalty, a new authority leadership program from the Chief Marketing Officer (CMO) Council-sponsored by
Ricoh/IBM InfoPrint Solutions in association other partners-will evaluate the degree to which loyalty and rewards investments and programs
are contributing to business performance in today's recessionary environment. Industry sectors being examined include retail, airline,
hospitality, car rental, foodservice, grocery, financial services, insurance, communications, fitness/health, auto services, business services and leisure.
www.loyaltyleaders.org
