Palo Alto Office
New York Office
Exciting and challenging position at global communications company running worldwide authority leadership marketing campaigns targeting top executive decision makers and small businesses.
Individual will be responsible for developing, executing, managing, and analyzing a full range of marketing programs/ initiatives (i.e. paid search advertising (SEM), web site optimization (SEO), interactive online marketing, CyberPR, online events, web conferences, on-demand webcasts, e-mail campaigns, database marketing, etc.) working with a bi-coastal team in Silicon Valley, New York and other offices globally.
This person will manage day-to-day relationships with clients and partners and will be responsible for managing on-going expansion of affinity organization campaigns, development of creative and copy, analyzing data, reporting results to executive staff.
Responsibilities:- Plan, track, measure, and analyze the performance of all e-marketing campaigns including paid inclusion, paid link and banner advertising and promotions.
- Direct all paid search and paid inclusion campaigns, including optimization of search engine ads, landing pages, and bids.
- Work with strategic partners to manage delivery of creative development and achieve predetermined program objectives for impact and participation.
- Work with a cross-functional team to ensure effective client engagement, and execution on deliverables.
- Manage campaign-testing processes and audit of performance.
To achieve these goals, the Marketing Campaign Manager will need to be proficient in e-marketing, search engine optimization, partner performance measurement, web analytics resources and web technology. The ideal candidate will be able to demonstrate success in program management, and will have managed e-marketing campaigns directly. The successful candidate will be a team player, effectively use analytics and modeling to make decisions, be resourceful and a self-starter, and thrive in a fast paced, entrepreneurial environment.
Requirements/Experience:- Savvy online marketer with 3+ years marketing program management experience and 1+ year direct experience in e-marketing.
- Experience with negotiating and tracking partner participation and tracking partner performance.
- Must be skilled at analysis, data manipulation, and data presentation.
- Must be detail oriented with excellent analytical and problem solving skills.
- Must be able to multi-task and stay organized in a fast-paced environment.
- Excellent written and verbal communication skills.
- Proficient with Excel, Word, PowerPoint.
- High level of energy and an enthusiastic team player.
- Desire to work in a small team environment to ensure its success and the success of the company.
- Bachelor's degree or equivalent work experience required.
Apply online here or send resumes directly to apply@globalfluency.com with subject line: Integrated Marketing Campaign Manager, Palo Alto.
Marketing Program Director - Palo Alto
Experienced, well-rounded marketing services professional needed to drive global thought leadership programs for the Chief Marketing Officer Council (www.cmocouncil.org) and the Forum to Advance the Mobile Experience (FAME) (www.fameforusers.org). Candidates must have strong backgrounds in technology and wireless markets, excellent process/project management and inter-personal skills, deep strategic and tactical capabilities across all functional areas, and a desire to handle challenging, multi-channel communications programs. Key competencies required include ability to organize and stage major online and offline events, e-mail campaign management, online research, webcasting, content publication and syndication, media relations, as well as proposal and report writing. Salary commensurate with credentials. Minimum of five years experience in a dynamic, fast-paced business environment is preferred.
Apply online here or send resumes directly to apply@globalfluency.com with subject line: Marketing Program Director, Palo Alto.
NEW: Interactive Marketing & Creative Director - New York
GlobalFluency, Inc. is seeking a talented digital marketing and creative professional to manage a tight-knit team in its New York office, and play a vital leadership role in executing interactive marketing and branding campaigns. Candidate must by web savvy and well versed in all aspects of interactive marketing, web development, social media and web 2.0 functionalities, and creative development. The ideal candidate will have experience in branding and visual identity systems, development of digital marketing strategies, as well as populating rich informational web portals with relevant, timely and insightful content. The candidate will also have experience working on marketing programs including direct marketing campaigns, interactive and social media campaigns, and audience development programs. This is a job for someone who likes to wear a multitude of hats and can juggle with the best, and is looking to flex creative muscle while mastering the digital and online space.
The ideal candidate must possess the following:
- Excellent verbal and written communication skills.
- Must be detail oriented and possess excellent organizational skills
- Must be proactive and be able to manage multiple projects smoothly and efficiently.
- Must be able to prioritize and foresee problems before they become problems and be able to spearhead solutions.
- Must possess leadership qualities and manage a team of designers and developers.
- Must have experience writing client proposals and contracts.
- Must understand how to build and develop social media and community channels
- A bachelor’s degree is a must.
- A web and creative portfolio of work that knocks our socks off
- Person must be technical and have a strong knowledge of back-end development as it pertains to website development.
- Must be proficient in Word, Excel, PowerPoint
- Experience using the Adobe Creative suite.
- Understanding and basic knowledge of programming languages. Candidate should have knowledge of HTML and the ability to track multiple web properties and update sites on a regular, ongoing basis.
- Knowledge of SEO, SEM and SMO
- Working knowledge of PHP, ASP, Forms and Databases a plus.
Apply online here or send resumes directly to apply@globalfluency.com with subject line: Interactive/Creative Director, NY.
Intern - New York
We are seeking an intern – with training in PR, communications or marketing – to support our New York office accounts. Primary job responsibilities include research, assistance with writing press and promotional materials, media relations, and providing administrative support. An intern is a member of the GlobalFluency staff and is expected to participate in team meetings and actively contribute ideas to support the overall management and growth of the firm.
Primary Responsibilities:
- Assist with drafting press materials, such as news releases and pitch letters
- Create, update and manage media lists and editorial calendars
- Conduct online research for client accounts and special initiatives
- Establish contact with, and actively recruit, Advisory Board members to support Intelligent Market Engagement™ programs
Requirements:
- Strong written and verbal skills
- Strong ability to multi-task and work within teams
- Highly motivated and ambitious self-starter
- Experience with Microsoft Office programs (Word, PowerPoint)
Apply online here or send resumes directly to apply@globalfluency.com with subject line: PR Intern, NY.
Junior Associate - New York
We're seeking a high-energy individual with 1 to 3 years’ experience in public relations and a willingness to learn. Position is located in the New York office of a fast-track, global network of independent PR agencies headquartered in Silicon Valley.
We’re looking for a proficient, dedicated and process-minded team player. Must have strong writing, message development, media relations and speaker placement skills; along with the ability to develop ideas that go beyond press releases. Knowledge base that spans information technology, life sciences, professional services, financial services and consumer goods, from the perspective of markets, products, trends and outside influencers, will be an asset.
Apply online here or send resumes directly to apply@globalfluency.com with subject line: NY Junior Associate.
