Improving marketing measurement and metrics is a strategic imperative for successful companies today. Marketers are seeking higher levels of discipline and accountability, demanding clearer metrics to drive marketing performance, align programs with corporate objectives, and demonstrate value to the organization. At the same time, these executives are focusing more attention and resources on campaigns and programs that not only build the brand, but support lead generation, sales, customer engagement, and profitable revenue growth.
GlobalFluency is a leading proponent of bringing improved measures and metrics to marketing and communications processes. Our CMO Council has conducted extensive international research into the disciplines and best practices of Marketing Performance Measurement (MPM). (www.mpmforum.org) The Council now offers the first MPM Certificate Program to develop, assess and certify the marketing performance measurement competencies of practitioners.
GlobalFluency brings these competencies and beliefs to every engagement, to ensure that its campaigns are measurably tied to strategic business objectives, including increased sales and lead generation. Our Intelligent Market Engagement practice designs integrated marketing programs that generate measurable sales leads, strengthen customer intimacy and help drive a strategic selling proposition into the market.
We work with every client to establish clear metrics for success, from tracking web interactions and downloads, to measuring quality of leads, to monitoring perceptual changes with critical markets and influencer segments.