“No longer can we afford the random acts of marketing. IME collapses functional silos, enabling companies to assume authority leadership positions, identify and predispose prospects, and advance strategic value selling.”
—Donovan Neale-May, GlobalFluency Managing Partner and
Executive Director of the Chief Marketing Officer Council
Intelligent Market Engagement™ (IME) is a powerful model for building brand authority, shaping market discussion and harvesting new business prospects. The IME model allows companies to directly address and engage with important decision makers and customer audiences to identify, examine and accent critical issues that impact their markets. It enables companies to establish strong authority leadership positions that enhance their brands and strengthen the strategic selling proposition of their products and services. IME creates compelling content that supports the selling process and attracts new business leads and opportunities through online channels of distribution and engagement. By so doing, Intelligent Market Engagement breaks down functional silos in sales and marketing and integrates fragmented marketing tactics into a cohesive strategy for demand generation, market conditioning and prospect harvesting.
GlobalFluency has developed and executed major IME programs for many of the world’s leading brands, including such corporations as Accenture, AT&T, Amdocs, A.T. Kearney, Avaya, Boston Consulting Group, CSC, Deloitte, Ernst & Young,Experian, Factiva, Google, IBM, Intel, Interwoven, Kodak, McAfee, Nokia, Oracle, Pitney Bowes, Ricoh Infoprint, SGI, Sterling Commerce, Sybase, Symantec, Unica, VeriSign, WebTrends, Xerox and Yahoo!