GlobalFluency’s Authority Leadership™ platforms build integrated market development strategies and programs that drive intellectual capital into the marketplace through multiple channels to create market capital and demand generation.
Authority Leadership marketing molds intellectual capital into relevant advocacy agendas and point-of-view platforms to shape and influence market perceptions and establish marketers as thought leaders, knowledge brokers, and subject matter experts.
Strategic packaging of content, engaged market interaction, and a multi-channel delivery system builds market capital and the insights, access, and influence required to create demand generation.
The powerful IME model produces immediate and measurable lead and prospect opportunity improvements and drives demand generation by shaping and influencing market perceptions.
More companies are now looking to GlobalFluency and the power of IME to help them quickly acquire new prospects, build long-term global relationships, predispose customers to their value proposition, and establish brand trust and credibility.
GlobalFluency has developed and produced successful IME programs for such leading companies and brands as A.T. Kearney, Avaya, Aztec Software, Biz360, Borland, Cognizant Technology Solutions, Connectus, Envision Media, Factiva, Google, Hyperion, MarketBridge, Nokia, Netline, PMA, Responsys, Sybase, Vistaar, and WebMethods.
A few of our past IME programs include:
Measures & Metrics study of MPM - a major, ground-breaking introduction to the methodology and best practices that can help organizations gain insight into the importance of marketing performance measurement.
Marketing Performance Measurement (MPM) Forums - a series of 9 meetings across the US and Europe that focused on the issue of marketing performance measurement, including the creation of proprietary intellectual capital based on aggregated insights from today's technology marketing leaders.
Crunch Time: Global Tech & Telecom Competitiveness Audit - examined how companies in the technology and telecommunications industries can rate their competitive preparedness.
Compete or Be Beat: Offshoring to Advantage - survey of leading Systems Integrators, ISVs, VARs, and consultants on issues relating to offshore outsourcing of software and services. The goal was to better understand cross-border activities and how they are shaping the global software industry.
Digital Directions: How Technology is Touching & Transforming Promotions - highlighted viewpoints on where and how technology is impacting and influencing promotional strategies, activities, processes, functions, and outcomes.
Gauging the Cost of What's Lost: Improve the Return on Resource Burn - a thought leadership initiative that focused on the strategic mandate to convert lead waste to corporate wealth.
Message Maps & Gaps - a program created by an Advisory Committee of 20 CMOs who studied the impact of marketing messaging on sales effectiveness.
Remote Revolution - a program that examined how organizations are preparing for, and dealing with, the new requirements of a growing mobile workforce.
Renovate to Innovate: Building Performance-Driven Marketing Organizations - examined how marketing departments need to consolidate and renovate, enhance staff skills, and re-focus organizational structures.
RetailFluency - a field research project that detailed the effect online research, and particularly search engine use, had on in-store retail buying inclinations ahead of the holiday season.
Software Drain or Business Gain: Assessing Application Value Relevance and Cost to Your Company - a study of overlooked aspects of corporate network management, including software obsolescence.
Staging and Gauging: Do Events Pay Off? - examined how the dynamic field of "experiential marketing" – including event hosting, participation and sponsorships – is achieving new prominence and visibility.
Syndicate to Educate: Define What's Valued Online - spotlighted key trends on how buyers of B2B technology increasingly are turning to the Web to research IT products, services and solutions
