Through its Competitive Watch services (Worldwide Adversary Tracking, Counter-Measures and Hardball) GlobalFluency helps companies proactively respond to the changing dynamics of their competitive environment. Competitive Watch provides clients with global access to competitive intelligence - from online tracking of media coverage, blogs, and community discussions to the development of highly refined and actionable insider intelligence. It also offers companies a powerful set of capabilities for neutralizing, preempting and disrupting competitive marketing and communications initiatives.
Key features of the Competitive Watch service include:
- Competitive intelligence gathering and filtering
- Synthesized executive report generation
- Forensic business and financial analysis
- Vulnerability and opportunity assessments
- Cultivated source and field operative networks
- Early warning system and listening posts worldwide
- Insider information gathering and relationship building
- Grudge site, user group and technical community monitoring
- Online discussion mining (BuzzMetrics)
- Real-time news tracking and assessment (Bacon's/Cymfony)
- Combat and counter-measure strategies
- Pre-emptive planning
- Competitive news neutralization and spin control
- Surgical strikes and offensive communications
- Stealth and guerilla marketing activities
- Communication disruption and issue accenting
