We believe in the power of global connections. GlobalFluency owns and operates exclusive Affinity Networks™, which are highly respected membership groups and communities that serve as critical global channels of insight, access and influence. These networks leverage the power of the Internet and a desire for peer-level interaction to enable companies to initiate strategic conversations and knowledge exchange with key stakeholders and purchase influencers.
Our Chief Marketing Officer (CMO) Council (www.cmocouncil.org) has a membership of nearly 4,000 top marketers and brand decision makers across North America, Europe and Asia who control more than $100 billion in global marketing expenditures. The Council holds major summit conferences and other gatherings on all three continents and conducts major thought leadership and education programs to advance understanding and best practices in marketing.
Another GlobalFluency Affinity Network, The Business Performance Innovation (BPI) Network (www.bpinetwork.org) is an influential group of senior-level executives driving transformation, process re-invention, organizational innovation, lean operation, and competitive adaptability in multi-national enterprises worldwide. Members of this change-centered affinity network represent companies with combined annual revenues of more than $1 trillion. The aim is to share thinking and advance best practices in how enterprises can "transform to better perform" as they seek to tap more complex, cost-sensitive, growth markets with large, diverse and evolving consumer and infrastructure needs.
Affinity Networks create interactive relationships with senior executives in marketing, information technology, operations, and management positions representing a wide range of industries from technology, communications, and financial services to healthcare, entertainment, and consumer packaged goods.
Our networks also allow clients to create alignments with influential publishing groups and organizations and achieve closer integration with channel and business partners in cooperative programming and demand generation activities.
