GlobalFluency
 
Affinity Networks


Our Affinity Networks Are Exclusive Global Channels of Influence.


We believe in the power of global connections. GlobalFluency owns and operates exclusive Affinity Networks™, which are highly respected membership groups and communities that serve as critical global channels of insight, access and influence. These networks leverage the power of the Internet and a desire for peer-level interaction to enable companies to initiate strategic conversations and knowledge exchange with key stakeholders and purchase influencers.

Our Chief Marketing Officer (CMO) Council (www.cmocouncil.org) has a membership of more than 3,000 top marketers and brand decision makers across North America, Europe and Asia who control more than $70 billion in global marketing expenditures. The Council holds major summit conferences and other gatherings on all three continents and conducts major thought leadership and education programs to advance understanding and best practices in marketing.

Another GlobalFluency Affinity Network, the Business Performance Management (BPM) Forum (www.bpmforum.org), includes executive decision makers from over 1,000 companies around the world who are concerned with advancing the understanding of business performance management techniques, technologies, and processes in global enterprises. Other organizations associated with the CMO Council and BPM Forum include the Forum to Advance the Mobile Experience (FAME), the Software Economics Council, and the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE).

Affinity Networks create interactive relationships with senior executives in marketing, information technology, operations, and management positions representing a wide range of industries from technology, communications, and financial services to healthcare, entertainment, and consumer packaged goods.

Our networks also allow clients to create alignments with influential publishing groups and organizations and achieve closer integration with channel and business partners in cooperative programming and demand generation activities.