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Channels We Manage
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CMO Council™
CMO Council™. The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council's 5,000 members control more than $125 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 20,000 global executives across nearly 100 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East, Africa and Latin America. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Marketing Supply Chain Institute, and the Forum to Advance the Mobile Experience (FAME).
More information is available at: www.CMOCouncil.org. |
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Business Performance Innovation (BPI) Network
The Business Performance Innovation (BPI) Network is an influential group of senior-level executives driving transformation, process re-invention, organizational innovation, lean operation, and competitive adaptability in multi-national enterprises worldwide. Members of this change-centered affinity network represent companies with combined annual revenues of more than $1 trillion. The aim is to share thinking and advance best practices in how enterprises can "transform to better perform" as they seek to tap more complex, cost-sensitive, growth markets with large, diverse and evolving consumer and infrastructure needs.(www.bpinetwork.org)
More information is available at: www.BPINetwork.org.
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CLOSE™
CLOSE™. The Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is a new affinity network and online community channel assists sales, marketing and channel professionals further their interactions, increase understanding of their allied functional areas, and provide the necessary tools, techniques and best practices for improved customer acquisition and value building. Founded by the CMO Council, in partnership with Oracle and Wall Street Journal, the organization answers of its over 3,500 members who are seeking a rich and collaborative community that connects sales executives with each other and with marketers in order to empower sales, maximize marketing efforts as a primary sales support function, and provide a robust informational resource to develop best practices in sales effectiveness.
More information is available at: http://www.closebiz.org.
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CSR™
CSR™. The Competitive Strategy Roundtable is a special interest group created by the BPM (Business Performance Management) Forum™ that focuses on researching and improving processes and methodologies for reducing competitive risk and enhancing competitive performance within the global enterprise. The Roundtable’s research and programs cover such issues as talent management, intellectual property development and protection, financial capital creation, operational efficiency, and strategic planning.
More information is available at: http://www.bpmforum.org/csr/.
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DRI™
DRI™. Given the velocity of businesses today, the ability to make consistently effective decisions is one of the most vital, yet least understood business processes that impacts performance. Under the aegis of the BPM Forum's DecisionROI Institute and with the collaboration of Cognos, this program focuses on executive decision making -- the initiative is exploring the economics and dynamics of good, bad or deferred decision-making and their impact on the performance, outcome and momentum of business.
More information is available at: http://bpmforum.org/DecisionROI/index.htm
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GREEN™
GREEN™. The Global Renewable Energy and Environmental Network (GREEN) is an affinity group of corporate, non-profit, academic and government professionals, who are involved and interested in a wide range of clean energy and sustainability topics. We endeavor to deliver innovative resources, reports and events that advance knowledge and further reflection in a number of different areas, including renewable energy, biofuels, waste management, green building, pollution prevention, smart transportation, sustainable agriculture, environmental education and advocacy. The organization’s partners and members bring considerable industry and technical knowledge to the undertaking as the channels of communication always remain open.
More information is available at: www.bpmforum.org/green.
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FAME™
FAME™. The Forum to Advance the Mobile Experience (FAME) is a member advocacy group and strategic authority leadership initiative to accelerate marketing programs and research around enhancing the wireless user experience. FAME promotes the adoption of wireless applications in the best interests of industry players, bringing together influential senior marketing leaders from top mobile technology companies in the pursuit of innovations and best practices tailored towards the advancement of end user wireless applications. Current advisory board members include: ARM, Autodesk, Alcatel, Gemplus, Google, Intel, Lucent, Nokia, Nortel, Palm, QUALCOMM, Sybase, Symbian, Virgin Mobile, Vonage, Yahoo!, and others.
More information is available at: www.fameforusers.org. |
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SECO™
SECO™. The Software Economics Council (SECO) is an independent organization that serves as a forum for constituents to learn from and contribute to better enterprise software economics, development, and performance. SECO’s charter is guided by a leadership committee of executives from Adobe, Borland, Mercury, BEA, IBM, SAP, Siebel Systems, Sybase, webMethods, Hyperion, Cognizant, Novell, Informatica, Broadvision, Salesforce.com, EDS, Deloitte, and others.
More information is available at: www.bpmforum.org/seco |
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Customer Experience Board
The Customer Experience Board is a dedicated knowledge center and global think tank comprised ofconcerned marketers from leading service provider organizations and key industry experts who will interact and engage to gather insight around improving global integrated customer experience management and promote best practice adoption in this critical area of business performance. The Customer Experience Board will be focused on benchmark studies, audits and competency assessments, content aggregation, report publication and syndication, peer-to-peer interactions, best practice development, vertical industry analytics, and global models and frameworks for integrated customer experience management.
More information is available at: www.customerexperienceboard.org.
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Marketing Supply Chain Institute
The Marketing Supply Chain Institute is a dedicated knowledge center and think tank focused on benchmark studies, cost audits and competency assessments, content aggregation, report publication and syndication, peer-to-peer interactions, best practice development, vertical industry analytics, and global models and frameworks for strategic sourcing and supplier managemenWith more than $1.5 trillion spent on marketing and communications worldthere are significant incentives for global enterprises to improve the way theysource, select, manage, unify and align vendors, suppliers and service providon strategic, creative, content, media, talent, distribution and production levels.
More information is available at: www.marketingsupplychain.org |
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